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*M&R*  From what I understood

Text & film:  Solal Fakiel

Article: Story

Status: ALL HiGH

Hotel Montefiore, La Brasserie, Delicatessen, Rotschild12, Coffee Bar...and what not?

"M&R" stands for Mati and Ruti, the former couple is still working together. Mati usually comes up with the ideas. Ruti refines them. she takes care of the business and he makes it come true. 

I can only speak from what I've seen. I was introduced to Mati a bit by accident, We spoke few minutes and then he disappeared. The next time, again by accident, he told me he wanted to shoot couple of short clips for his website. "somebody is going to call you" he said. He vanished again. someone called soon after and this happened. 

Mati organized a big dinner party for his employees and friends and he let madness take care of the rest...

                               

                                 Just Press Play!

 

 

 

extra story: High standards, french cuisine, Italian restaurant, a Deli for the traditions, Vietnamese influenced kitchen in an unsual hotel, trendy café and music performances... M&R, standing for "Mati and Ruti" are actively participating in the raise of Tel Aviv. This former couple is still working together and bring new esthetics in terms of lifestyle and personal entertainment in and around town for the past ten years.

 

Culture/ego story: Sir Moses Haim Montefiore, 1er Baron (1784-1885) was one of the most famous British jews in the 19th century. Montefiore was a financier, stockerbroker, banker, philantropist and for a while the Sheriff of London. No wonder the landLord of this boutique hotel looks similar: owns Brasserie, the new hype deli Delicatessen, the house of the people on Rothschild aswel as the bar Rothschild 12, and the very original Coffee Bar. Mati Broudo is an entrepreneur looking forward to flatter Tel Aviv with new concepts and high end projects. He is also a chairmember at the Holon Design Museum. He keeps himself busy and his hands everywhere, working with creative teams and encouraging young artists. Mati Broudo is not a sheriff but he is definitely some kind of underground Maire personnally feeling responsable for the developpment of his beloved city, Tel Aviv.The hotels contains 12 original and meticulously designed rooms, a lounge, a bar, a fusion cuisine and a particular pride for service.

La Brasserie M&R

70 ibn gvirol

Delicatessen 

91 yehuda halevi

Rotschild12

Rotschild 12

Personally, i loved being part of this project because it was first an honor to be given "carte blanche" to film and edit what i wanted according to how i was feeling each place...

 

 

 

 

Mati and Ruti give a particular attention to their employees.  they are all like their little protégés...

THE MAN IN THE SHADOW

MATI BROUDO

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